White Paper Wednesdays: Social Network FUTURE

I really liked this one, from Charlene Li of Altimeter Group, on the futre trends in social media and social nets. Defintely worth a few minutes of your time.

The Future Of Social Networks

View more presentations from Charlene Li. (tags: future advertising)

Thanks for reading, and don't forget to write.

White Paper Wednesdays: Obama And Macro Trends

This preso is about Obama and how he is reflecting and shaping major cultural macro trends. But even if you ar enot into Obama, you'll learn a lot about the major cultural forces affecting our society.

The Obama Effect

View more presentations from loisatjwt. (tags: marketing branding)

Thanks for reading, and don't forget to write.

White Paper Wednesdays: Consumer Site Usability

Probably the most important and overlooked area of ebusiness is the value of usability in improving ROI. You can drive all the punters int he world to your site, but if they can't make their way to the checkout you won't sell anything. Don't be a moron. Do usability work. By a sharpie named Paul Rouke.

The Importance Of Usability For Customer Facing Websites

View more presentations from paulrouke. (tags: prwd case-study)

Thanks for reading, and don't forget to write.

White Paper Wednesdays: Mobile's Future

Superb deck discussion what may happen to drive mobile between now and 2020. TrendsSpotting decks are always great and this one is no exception.

Influencers On Mobile 2009 2020 Predictions By Trendsspotting

View more presentations from Taly Weiss. (tags: economy recession)

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White Paper Wednesdays: Trusting Strangers For Recommendations

A really thought provoking white paper from Universal McCann entitled "When did we start trusting strangers?" is available here.

The theme of the paper is how social media have transformed the way we learn and draw conclusions about products. Its quite good and worth your bandwidth.

Thanks for reading, and don't forget to write.

White Paper Thursdays: Combating Gripe Sites

A good white paper about managing brand reputation -- particularly "gripe sites" (you know the drill <<>>SUCKS.com) is available here. Made available by Fairwinds Consulting.

Thanks for reading, and don't forget to write.