Friday, April 20, 2012
Today's Industry Links - 04202012
Clicks to Completion: Major change in online video measurement
Is Pinterest having trouble holding users?
Companies still underfunding SEO despite its role in driving traffic/conversions
Verizon invests in pushing WIN phones to offer an alternative to Android and iOS
About.com brings down NYTonline revenue
Corporate blogging activity in decline as some shift efforts to FB and Twitter
Coke shifts Sprite account to Leo Burnett
Kimberly-Clark sees future of CPG marketing in Mobile and Social
The week's viral vid: TNT gives Belgians a dramatic surprise
Thursday, April 19, 2012
Industry News for 04192012
IAB reports digital ad spend reached $31.1B in 2011
Chart: The growth of online ad revenues over the years
Boom in eCommerce pressures retailers to keep up
eM: 2/3 say number of digital ads has become excessive
While Google rates dropping, FB rates climbing
Dorsey pitching Square at $4B valuation.
Interesting piece about Gen Y research from McKinsey
Tuesday, April 17, 2012
Industry News for 4/17/2012
Mobile Soc Net Path Raises $30M
Groupon Acquires Social Activity Finding Service Ditto.Me
Woah! Draw Something Daily Users Drops Bigtime
HULU Begins Charging Customers Only for Completed Ad Views
Say Media Moves to the Viewable Ad View Standard
A Guide to Mobile Display for Marketers
Topic Feed Solution Wavii Debuts
Is RIM for Sale? They've Just Hired Bankers to "Weigh Strategic Options"
Apple Has Fifth Straight Day of Stock Price Declines. Down 4% Monday
Monday, April 16, 2012
Industry Headlines for 4-16-2012
FB acquires mobile loyalty app company Tagtile
AOL begins to guarantee ratings with measurement via Nielsen Online Ratings service
Brightedge secures patent for Seach SOV
eMarketer publishes assessment of G+ - strong on features weak on usage
Publishing experiment Pottermore is officially open!
What's important about the new CA spam law