JIM NICHOLS - HIS BLOG

Friday, November 2, 2012

DIGITAL MARKETING NEWS FOR 11/2/2012

MAJOR COMPANIES
Amazon launches multiplatform game
LinkedIn revs up 81%!
Groupon stock below $4
Oprah thumbs ups MSFT Surface
START UPS
Crunchies nominations are open
BRANDS AND AGENCIES
Big cuts at MSLO
How cool is this sponsorship!
Obama dominates online
Great FEMA ad
Fascinating Amex Xbox alliance
RESEARCH
SCUTTLE
One man’s beef with Apple


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Wednesday, October 31, 2012

DIGITAL MARKETING NEWS FOR 10312012

MAJOR COMPANIES
FB Stock drops 4% amid employee share sell-off
Wall Street loves LinkedIn
Review of the MSFT Surface
Win 8 Ad Blitz swamps Twitter
New mobile apps for Pandora
EA cuts holiday quarter earnings forecast
STARTUPS
Read about Threadlife, a new social mobile video app
Waze goes social
BRANDS AND AGENCIES
Are digital titles at agencies on the way out?
Campbell’s names first CMO
Disney buying Lucasfilm
RESEARCH
Great social video stats

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Tuesday, October 30, 2012

DIGITAL MARKETING NEWS FOR 10-30-2012

MAJOR COMPANIES
BIG leadership changes at Apple
Google signs Warner to Google Play
Google debuts new tablets and phone
STARTUPS
ItsOn gets $15.5Mil
SEO firm Conductor scores $20Mil
BRANDS AND AGENCIES
Arby’s tries comparative viral
How advertising is redefined for Mobile
Pharma joining the social fray
RESEARCH
How Moms are using social


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Monday, October 29, 2012

DIGITAL MARKETING NEWS FOR 10-29-2012

MAJOR COMPANIES
Google cuts price of Nexus 7 to $199
First FB lockup expires
Retailers ramp up WIN 8 marketing
STARTUPS
Read about Pickie, the personal shopping app for iPad
Jento raises $8M for customer intel platform
BRANDS AND AGENCIES
Newell Rubbermaid gets new CMO
Scion focuses on entrepreneurs
Read about the Hot Pockets Snoop Dogg viral
Retailers spike email, mobile, social spending
Zenith retains Travelocity media
RESEARCH
86% of pubs to sell mobile ads in coming months


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Jim Nichols Apsalar

Jim Nichols Apsalar
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Jim Nichols - VP Marketing - Apsalar

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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