Thursday, September 20, 2012

9 Infographics Digital Marketers Need to See


We all love infographics and the way they make information more clear, entertaining, and telegraphic. Here are nine such illustrations tailored for the viewing pleasure of the inquisitive digital marketer.

It's all about you. Well, all about you and people like you. Here's a summary of digital marketing budget trends for 2012, made simple and tasty looking.

From Microsoft
It's a bit large for actually viewing on a phone, but for a solid overview of mobile marketing globally, this one's hard to beat.
From Column 5 and Wistia
We all know that online video consumption has grown rapidly. This clean and simple infographic shows you just how far it's come -- and how fast!

From Nielsen
This is a great overview of moms online, from the kings of consumer data. In one small strip, here's a profile of the American mom and her relationship with digital media. How about that Pinterest, eh?

From Parature
Marketer interest in SoLoMo has grown remarkably quickly, and that growth's just getting started. Here's a great summary of the space that gives you all the evidence you need to know that this is a significant part of the future of digital.

From Zone Alarm
This interesting infographic demonstrates the growing interest in consumer privacy and strategies to keep data safer. While marketers aren't the target here, its very existence shows that this issue ain't going away.

From Digital Signage Today
Don't know much about digital signage? You should. It's growing fast, and its potential proximity to the point of sale means that it can be useful when ROI is paramount. All the signs are here.

From NBRI
Loyalty is something we all think about, but this infographic makes the process by which it is built simple and telegraphic.

From Infographic Labs
The meteoric rise of this now-dominant web property is made visual in this beautiful and oh-so-informative infographic.


Digital Marketing News for 9-20-2012

MAJOR COMPANIES

Samsung's latest Fanboy slam                 

FB goes after Groupon

Google poised to become #1 in DISPLAY

Amazon leads in Mobile shopping

START UPS

Rumors that the big guys are eyeing Pandora

BRANDS AND AGENCIES

Watch Kraft's thank you video to Mac n Cheese post likers - Likeapella

RESEARCH

eM; US digital ad spend to top $37Bil in 2012

Monday, September 17, 2012

Just Ten Days until Digital World Expo 2012

The second annual Digital World Expo starts next week, on Thursday to be exact. DWE is a relatively new digital event, based in Las Vegas. The brainchild of Shawn Rorick, former head of digital for both Cirque du Soleil and Wynn Las Vegas, DWE is designed to deliver an experience that enables attendees to become digital masters at the key tasks that can make a difference for their businesses.

In addition to a broad array of digital marketing tracks, this year’s show adds content focused on the developer community. Given the uber trend of closer integration between marketing and tech teams, this is sure to be a valuable and thought provoking integration.

I’m presenting as part of the Innovation track, but I am sure all the other speakers will be excellent so don’t let that turn you off. ;-) There are also a very small number of sponsorships left – contact DWE to reach this powerful audience.

As far as content packed conferences go this one is a very good value, so I urge you to head on over to the site, check out the agenda, and register. There are good rates at the host hotel.

Please stop by my sessions and say howdy!

Digital Marketing News for 9/17/2012

MAJOR COMPANIES

iPhone 5 preorders hit 2 Mil in the first 24 hours!

More FB ad product woes

Twitter to remove 3rd party image services

START UPS

Good growth at Pandora

Look out Shopkick. Here comes eBay's RedLaser

AGENCIES AND BRANDS

Essence Digital acquires Black Bag

Daily Deal spend up 87%

All about smartphone "wallets"

Pepsi brands put 10% of digital spend into startups

RESEARCH

Millennial men and women react differently to ads