JIM NICHOLS - HIS BLOG

Friday, August 17, 2012

Digital Marketing News for August 17 2012 - Deets on Apple Television

MAJOR COMPANIES

FB shares fell to record low as early investors became free to sell

Zuckerberg addresses falling stock price in bid to improve employee morale

Wall Street Analyst: Apple Television is in full production

Details about how Apple plans to improve TV

Y! searching for a COO

Lenovo: WIN tablets wil be up to $300 less than iPads

Twitter API changes make it tougher for traditional client apps

START UPS

Trulia files for IPO

AGENCIES AND BRANDS

Target ecomm business in review

Vitro wins Redbox Instant account

RESEARCH

eM: Growth in social marketing will level off in 2013

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Thursday, August 16, 2012

Digital Marketing News for August 17, 2012 - FB stock takes a drubbing

MAJOR COMPANIES

Below $20! Worst day ever for FB stock

Apple laying off store employees

Apple talking to Cable Cos about launching a set top box

START UPS

Read about Ridejoy a ridesharing service on iOS

GetGlue launches new socal TV app for iPad

AGENCIES AND BRANDS

CK launches bra with digital only

Read about a cool integrated Lunchables promo combining digital and experiential

RESEARCH

M-Payments forecast: $1.7Bil by 2017

SCUTTLE

New Diet Coke can design

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Wednesday, August 15, 2012

Digital Marketing News for August 15, 2012

MAJOR COMPANIES

FB testing new ad product that will put more sponsor messages in your news feed, even from brands you don't follow

Germans reopen FB privacy inquiry

START UPS

Read about Medium, a new medium length blogging platform

New Mobile App from Pinterest

JiWire rolls out "Location Graph"

AGENCIES AND BRANDS

Wal-Mart, Target, 7-Eleven Japan teaming up on mobile payments

Cool Pepsi/NFL partnership based around home team anthems

Rob Norman to CDO at GroupM

Mark Thompson to CEO New York Times

RESEARCH

Smartphone AOV highest, iPhone leads

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Tuesday, August 14, 2012

Digital Marketing News for August 14, 2012 - GOOG acquires Frommers

MAJOR COMPANIES

The scoop on FB's new "Page Post Targeting" options

Google acquires Frommers

START UPS

Visible Measures gets $21.5Mil

AGENCIES AND BRANDS

Shiv Singh on four digital trends to worry media companies

Dentsu announces digital holding unit DNA

CVS signs on with Shopkick

Clever Ben and Jerry "Spooning app" finds partners for eaters

RESEARCH

Analysis: Social drove Olympics TV viewership

SCUTTLE

Posted by Jim Nichols No comments:
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Monday, August 13, 2012

Digital Marketing News for August 13, 2012

MAJOR COMPANIES

Google slashing 20% of Motorola employees

FTC reaches privacy settlement with Facebook

START UPS

GoodReads hits 10 Mil user for its social reading platform

Employee competency assessment startup Mettl raises $4Mil

AGENCIES AND BRANDS

Miller enlists consumer feedback as it defines new Hispanic effort

Deal size trumped quantity this quarter in start up M&A

Newspapers now at center of JCPenney comeback

Haul vids having big impact on BTS sales

RESEARCH

Retail e-commerce up 15% YOY in Q2

Posted by Jim Nichols No comments:
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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

This blog is my place to discuss digital marketing issues relevant to the world's largest brands. The opinions are mine or those of the guest writers, and don't necessarily reflect those of my employer.

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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