JIM NICHOLS - HIS BLOG

Friday, July 27, 2012

Digital Marketing News for July 27, 2012

MAJOR COMPANIES

Market punishes FB for OK revenue – Stock down 16%

FB's Mobile challenge

Apple buys AuthenTec for $356 Million

Google Fiber up and running in Kansas City – watch out Cable Guy!

START UPS

Read about Wonderville, an early childhood ed start up

AGENCIES AND BRANDS

Financial Times digital subs now > paper

ATT showcases Olympic athlete's digital lives

Sheila Hartnett to CEO OgilvyAction

Tablets and Smartphones driving CE sales growth

RESEARCH

Paid Search ROI high for tablets

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Wednesday, July 25, 2012

Digital Marketing News for July 25, 2012

MAJOR COMPANIES

Bad quarter for Nielsen – fingers pointed at low adoption of online campaign ratings

Good thought piece: be PROACTIVE and integrated with Twitter

Weak earnings for Apple, though these things are all relative

Better than expected quarter for AOL, though, again, these things are relative

Interesting POV on Apple and Profitability

Bad quarter for Netflix subs

START UPS

Foursquare debuts paid promoted updates

Huge raise for Square in the works

AGENCIES AND BRANDS

Campbell's aims squarely at Millennials

Kohl's searching for strategic agency

Pepsi aims marketing push at Hispanics

RESEARCH

Research shows power of integrating banners with Search

SCUTTLE

Jim's Soap Box: I am so over people attacking Marissa Mayer's Mommy credentials

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Monday, July 23, 2012

Digital Marketing News for July 23, 2012

MAJOR COMPANIES

iPhone 5 is in production

Twitter the "Official Narrator" of the Olympics

Samsung Galaxy 3 selling like hotcakes!

START UPS

Asana project management start up raises $28M at $280M valuation

Scott Thompson lands at ShopRunner

Mashery raises $10M

Vibrant expanding offerings to full page brand and mobile ads

Moasis takes mobile ads hyperlocal

AGENCIES AND BRANDS

Beer Institute out to revive BRAND BEER

Check out Adweek's picks for Media Plan of the Year

RESEARCH

Consumers skeptical of FB targeted ads

SCUTTLE

Mayer an SV-style CEO – she gets her own lunch in the cafeteria

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Jim Nichols Apsalar

Jim Nichols Apsalar
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Jim Nichols - VP Marketing - Apsalar

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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