JIM NICHOLS - HIS BLOG

Friday, July 13, 2012

One Big A** Phone!

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Industry News for 7/13/2012 - Digg sold to Betaworks/Sears in media review

MAJOR COMPANIES

FB "Like" spam a growing issue

FB automating home page buying

START UPS

Digg sold to Betaworks for, well, not very much

Read about Barry Diller's Aereo, a device to bring TV to mobile phones

InMobi acquires MMTG

Shareaholic scores $3Mil

AGENCIES AND BRANDS

Sears in media review

Kaplan Thaler merging with Publicis

Activist investor Ackman takes stake in underperforming P&G

RESEARCH

Nielsen releases stats on mobile OS market share

Report: The secret lives of teens online


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Thursday, July 12, 2012

Digital Marketing News for 7/12/2012 - Dentsu to acquire Aegis!

MAJOR COMPANIES

FB, NBC team up for Olympics

FB redesigns its events page

Oracle to buy Involver - Learn about Oracle's social strategy

START UPS

The 11 most disruptive start ups

Poptent raises $5.5Mil

AGENCIES AND BRANDS

Dentsu to acquire Aegis for $4.9B

Nike challenges UK sponsored Tweets ruling

Innovative Walgreens innovation into photo apps

Taco Bell launches the edible QR code

RESEARCH

Mobile Search budgets climbing

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Wednesday, July 11, 2012

Digital Marketing Headlines for July 11, 2012

MAJOR COMPANIES

WSJ confirms: Amazon IS planning a smartphone launch

Search: Google and Bing up, Yahoo Down

LinkedIn planning a major redesign

Kim Kelleher leaves Time for Say Media

START UPS

AdRoll raises $15Mil

Android game console OUYA raises $2.5Mil

AGENCIES AND BRANDS

Foursquare helps radio stations score ad contracts

Digital advertising agencies are built for the Internet age

RESEARCH

Kantar says Android now >50% of all smartphone sales in US, EU, AUS

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Monday, July 9, 2012

Digital Marketing News for 07092012

MAJOR COMPANIES

WIN 8 to debut in October

Analysis: Display ads facing real challenges

START UPS

Knowledge Tree raises $4.75 Mil

Kayak IPO moving forward

Thrive Hive raises $1.5Mil for small business marketing subscription service

Madison Dearborn pays $100 Mil for majority stake in QuickPlay

AGENCIES AND BRANDS

ATT ad cutbacks signal change in marketing direction

Agency puts entire website on Instagram

Interview: How CNN has gotten viewers to embrace a multiplatform world

Tide change: no one wants to be a social agency anymore

RESEARCH

Latest stats show email still the marketing workhorse

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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

This blog is my place to discuss digital marketing issues relevant to the world's largest brands. The opinions are mine or those of the guest writers, and don't necessarily reflect those of my employer.

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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