JIM NICHOLS - HIS BLOG

Friday, October 19, 2012

DIGITAL MARKETING NEWS FOR 10-19-2012

MAJOR COMPANIES
GOOG drops 8% as earnings disappoint
Interesting review of WIN 8
AOL launches cool web based email app
AMD misses earnings, plans 15% layoff
The “business” that is BING
STARTUPS
Check out Ubislate, the tablet for the 3rd world - $40!
Best name ever “Appy Couple” raises $1.2Mil
AppsBuilder raises Euro1.5 Mil for cross platform dev tool
Small biz DSP SiteScout up to $20Mil in revenue
BRANDS AND AGENCIES
SONY to fire 10,000
RESEARCH
Mobile video viewing now averages 7 mins a day
ABI Research: NFC payments to hit $100Bil by 2016


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Thursday, October 18, 2012

DIGITAL MARKETING NEWS FOR 10-18-2012

MAJOR COMPANIES
Analysts think FB is making headway in monetizing Mobile
Apple must publicly apologize to Samsung in the UK        
Rumor: Apple to acquire Color
Rumor: IBM to acquire Red Bend
FB opens up app install ads
START UPS
Selectable raises $2Mil
Check out Flit, the app that lets you shop 1000+online stores
BRANDS AND AGENCIES
Yowza: Newsweek eliminates Print
MasterCard rolls out new analytics offering
RESEARCH
Mobile Payments to explode by 2016

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Wednesday, October 17, 2012

DIGITAL MARKETING NEWS FOR 10-17-2012

MAJOR COMPANIES
Apple schedules announcement for 10-23, likely for iPad Mini
Apple buys Particle
Best Buy tablet on the way.
Google to launch $99 tablet for holz
Microsoft builds in IE internet access into Xbox – yet another browsing device
TV ads for Surface debut
START UPS
Babyzilla app debuts -= private soc net
Payments platform Braintree scores $35 Mil
AirPR a new PR pro marketplace for start ups
BRANDS AND AGENCIES
All about Showrooming, Amazon, and Best Buy
Nike drops Armstrong, Armstrong quits LiveStrong
RESEARCH
See how PC sales have plunged with arrival of tablets

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Monday, October 15, 2012

DIGITAL MARKETING NEWS FOR 10-15-2012

MAJOR COMPANIES
Softbank buys 70% of Sprint
New Y! page design – the first from the Mayer era
New MSFT music service
Analyst says WIN 8 expectations are low
Zynga alleges theft in suit against former employee
START UPS
Mojiva debuts tablet ad network
20 under 20 fellowships are back
Tvinci raises $4.5Mil to help cablecos build streaming video apps
BRANDS AMD AGENCIES
Ford uses social to change launch rules
The transformation of Hasbro
RESEARCH
Mobile Video set to explode

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Jim Nichols Apsalar

Jim Nichols Apsalar
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Jim Nichols - VP Marketing - Apsalar

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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