JIM NICHOLS - HIS BLOG

Friday, August 31, 2012

Digital Marketing News for August 31, 2012

MAJOR COMPANIES

FB stock price drops to new low

Score one for Samsung – Wins Japan patent lawsuit with Apple

Here are Nokia's next gen WIN 8 phones

START UPS

Founder of Verbling reminds to focus on user first

RESEARCH
eMarketer cuts estimate for FB revenues

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Thursday, August 30, 2012

Digital Marketing News for August 30, 2012

MAJOR COMPANIES

Apple's phone share in China halved

FB Sponsored Search ads apparently work gangbusters

Surprise! Samsung, NOT Nokia launched the first WIN 8 phones

Read about the Zappos partnership with Pinterest

START UPS

Shopbop gets a makeover

Shuffler.fm the Flipboard for music

AGENCIES AND BRANDS                        

Adweek's guide to election and campaign apps

RESEARCH

Survey assesses risks to brands of different social media outlets

SCUTTLE

Are giant ads the future of FB?

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Wednesday, August 29, 2012

Digital Marketing News for August 29, 2012 - Google Debuts G+ for Business

MAJOR COMPANIES

Take a tour of Sony's new Android tablet

Google debuts G+ for Business

START UPS

Pinterest continues strong growth

The amazing rise of Twitch.tv

Check out the I Done This app

MINT hits 10 Mil users

AGENCIES AND BRANDS

The social debacle that is BIC for Her

Fewer than half of online ads meet viewability standard

RESEARCH

New commerce Lumascape from Luma Partners

SCUTTLE

Mayer hires new CMO for Y! while old CMO on vacay

 

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Tuesday, August 28, 2012

Digital Marketing News for August 28, 2012

MAJOR COMPANIES

Is win over Samsung the first shot in an all out Apple war against Android?

More on Apple Store layoffs

In a first, a Google ad (for Nexus 7) on its homepage

What's hurting Zynga – declines in user base

FB board member cashouts a corporate governance red flag

Kathy Savitt to be CMO of Y!

START UPS

Read about SumAll Metrics and the quest to quantify the value of a like

NoWait restaurant waitlisting services gets $2Mil

AGENCIES AND BRANDS

BK adding new shops to creative roster

Anomaly wins Bud Light Canada

RESEARCH

Mag ad use of mobile codes is exploding

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Monday, August 27, 2012

Digital Marketing News for August 27, 2012 - Samsung must pay $1B to Apple

MAJOR COMPANIES

Court fines Samsung $1B for copying iPhone

Samsung's internal memo on the issue

NYT was losing $ on About.com

AOL issuing $5.15 special dividend to shareholders, much of the proceeds of their patent sale

START UPS

Late Labs – where developers trade code for equity

Nasty Gal fashion site gets $40Mil Series B

UPS invests $2Mil in same day delivery start up Shutl

IBM buys Kenexa for $1.3B

AGENCIES AND BRANDS

SV returning to its hardware roots

RESEARCH

What smartphone users are doing with their phones

SCUTTLE

The story of review fraud online
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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

This blog is my place to discuss digital marketing issues relevant to the world's largest brands. The opinions are mine or those of the guest writers, and don't necessarily reflect those of my employer.

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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