JIM NICHOLS - HIS BLOG

Friday, August 3, 2012

Digital Marketing News for August 3, 2012 - FB stock falls below $20

MAJOR COMPANIES

FB stock briefly dipped below $20 today                        

Judge questions FB Stories settlement proposal

Phenomenal quarter for LinkedIn

START UPS

LevelUp gets $21Mil

Read about local loyalty solution LocalBonus

AGENCIES AND BRANDS

Kraft splits into two on 10/1

Multiplatform video spending on the rise

iTV growing fast

RESEARCH

Smartphone/Tablet ads less memorable than ads on desktop

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Thursday, August 2, 2012

Digital Marketing News for August 2, 2012 - MSFT releases WIN 8 to manufacturers

MAJOR COMPANIES

First day of 2012 Olympic tweeting exceeded total tweets for Beijing

MSFT releases WIN 8 to manufacturers

START UPS

New Flurry product provides archetypes for mobile ad targeting

AGENCIES AND BRANDS

WPP buys UK shop Fortune Cookie

Mike Harris appointed President of DDB West

FTC proposes new curbs on collecting data from children

Ratings for Olympics great!

RESEARCH

eM: US on track to lead global mobile ad spend

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Wednesday, August 1, 2012

Digital Marketing News for August 1 2012 = Google buys Wildfire Itneractive for $250Mil

MAJOR COMPANIES

Yahoo and Blip ink Video partnership deal

FB stock down again

Mea Culpa from Twitter over blocked journalist account

Big changes expected for Twitter

START UPS

Google buys Wildfire Interactive for $250 Mil

NFL adds Google+ to its Fantasy Football site
AGENCIES AND BRANDS

W+K win Southern Comfort

Staff cuts at The Daily

RESEARCH

Smartphones and tablets sucking up majority of US Wifi

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Tuesday, July 31, 2012

Digital Marketing News for July 31, 2012 - FB stock drops big

MAJOR COMPANIES

Next Apple product announcements 9/12

Levinsohn leaving Y!

CNET assessment of Google Fiber's chances in the market

Yowza – FB stock down to $22

Why FB stock plunged today

Twitter altered NBC to critical tweets and coached them on how to file a complaint

START UPS

Pinfluencer raises $1.4 Mil for Pinterest analytics platform

Opinion sharing app Thumb expands to Android

Pinterest like travel planner Trippy signs six brands                        

InMobi buys Metaflow Systems

AGENCIES AND BRANDS

Brands using social media to choose new products, flavors
RESEARCH

Paid Search ROI high for tablets

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Monday, July 30, 2012

Digital Marketing News for July 30 2012

MAJOR COMPANIES

Google shifting focus from retargeting to remarketing

Mayer boosts Y! morale with…free food!

MSFT Surface debuts 10/28

Android mkt share declines in Q2

START UPS

Read about buzzworthy start up Skift

Read about Newsblur a new take on RSS

AGENCIES AND BRANDS

Ewanick out at GM             

GOP forces weaker standards against cyberattacks

RESEARCH

Brands and retailers working together on online CPG sales

SCUTTLE

Does Ewanick's abrupt GM departure bode ill for agency Commonwealth?

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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

This blog is my place to discuss digital marketing issues relevant to the world's largest brands. The opinions are mine or those of the guest writers, and don't necessarily reflect those of my employer.

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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