JIM NICHOLS - HIS BLOG

Friday, June 15, 2012

Digital Marketing News for June 15, 2012

MAJOR COMPANIES

MSFT to make ITS OWN TABLET!

Nokia debt now officially junk

Is Google going too far with its own content on its results pages?

Former Apple exec on why iAd struggled

PopCap, Wooga pull games from G+

START UPS

Habbo Hotel reopens post pedo scandal

Hearsay Social launches content exchange for brands

AGENCIES AND BRANDS
Hidden Valley in fistfight with ketchup

See Toshiba's ginormous tablet

SCUTTLE

Scathing analysis of the FB IPO

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Thursday, June 14, 2012

Digital Marketing News for June 14, 2012

MAJOR COMPANIES

Nokia cuts 10,000 jobs

FB's new RTB display exchange

MSFT reportedly buying Yammer for $1B

Skype debuts conversation ads

STARTUPS

Rovio to build thousands of Angry Birds Parks in China

RadiumOne using new url shortener to collect targeting data

AGENCIES AND BRANDS

Macy's Media in review

RESEARCH

eM reviews how brand are changing their media mixes

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Wednesday, June 13, 2012

Digital Marketing News for June 13, 2012

MAJOR COMPANIES

Analysis: Why Apple is king of user experience

Are things looking up @ Yahoo

Ping R.I.P.

Daily deals biz launches industry code of conduct to combat bad press and evildoers

STARTUPS

Events giant cvent acquires Seed Labs to figure out mobile strategy for hitherto in person events

Local marketing services company SinglePlatform acquired for $100Mil by Constant Contact                       

Verelo out to change the face of website monitoring for business

AGENCIES AND BRANDS

Brian Terkelsen new CEO of MediaVest

WPP stockholders reject executive pay and bonus plan

RESEARCH                               
Great collections of charts and stats on mobile advertising in the future

SCUTTLE           

Get the dirt on the Kleiner sex scandal

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Tuesday, June 12, 2012

Digital marketing headlines for 6-12-2012

MAJOR COMPANIES

POV on yesterday's WWDC announcements

STARTUPS

Bing integrates Qwiki – brands have a new video platform to use

AdBlade debuts self serve retargeting platform

Money management app Lemon nabs $8Mil

Local listings solutions provider Yext scores $27Mil at $270Mill valuation

Read about offbeat style engine Uncovet, debuting today

AGENCIES AND BRANDS

NFC transforming marketing in Japan

Profile of L'Oreal marketing vision

RESEARCH

PwC: Digital accounting for lion's share of total media growth

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Monday, June 11, 2012

Digital Marketing News for 6-11-2012

Quiet morning because of WWDC and expected Apple announcements beginning at 10AM Pacific.



MAJOR COMPANIES

People v excited about WWDC

START UPS

SailThru raising $20Mil

Gigya gets $15M to socialize business

CreditSesame scores $20Mil

AGENCIES AND BRANDS

P&G, Walmart try mobile trucks to reach urban consumers

Pepsico adds a Chief Design officer

Read about Turn's ad on MadMen

RESEARCH

iPad use expected to double this year

Posted by Jim Nichols No comments:
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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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