JIM NICHOLS - HIS BLOG

Friday, September 14, 2012

Digital Marketing News for 09142012

MAJOR COMPANIES

Is Jellybean actually BETTER than iOS now?

Meg: We're making an HP smartphone

New Wii debuts in November

START UPS

Buzzfeed acquires Kingfish

BRANDS AND AGENCIES

In a first, a print pub actually increases frequency in the digital age

RTB's biggest advertisers

RESEARCH

Multiscreen TV/Tablet viewing has soared

SCUTTLE

Ladies- Elon Musk is single and ready to mingle, but only for 10 hours a week

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Wednesday, September 12, 2012

Digital Marketing News for 9-12-2012 ~ All Eyes on Apple today...

MAJOR COMPANIES

All eyes on Apple today

What may be ahead for FB

Highlights of the Zuckerberg interview at TC Disrupt in a video player on TC's front page

Y! to complete sale of major portion of its China holding to Alibaba in the next week

Amazon's big bet on faster delivery

START UPS

Zendesks gets $60M

Open Garden gets $2Mil

Check out Adjust.io, which gives mobile app advertisers analytics and tracking

AGENCIES AND BRANDS

Nokia video "scandal" goes viral

Harper's Bazaar launches ShopBazaar and e-commerce push grows

RESEARCH

Video ads show high click rates

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Tuesday, September 11, 2012

Digital Marketing News for 9/11/2012 - Check Out Oreo's Daily Twist Social Campaign!

MAJOR COMPANIES
FB Instagram acquisition looks like a winner

FB's "secret plan to get advertisers hooked

NYT expose exposes FoxConn's forced labor internships

Zynga CMO/CRO leaves company

START UPS

LearnVest's plan to disrupt finance bigtime

Go AJ and Riley! Republic Projects gets $1Mil led by Google Ventures!

AGENCIES AND BRANDS
Hallmark Channel deal ended, Martha turns to online video

Coastal Living enters intriguing content and commerce partnership

Read about the fantastic Oreo social media campaign! I cannot believe a marketing program was so good that now I follow a COOKIE on Twitter!

Omnicom launches Content Continuum to shepherd brand content initiatives

RESEARCH

Time shifted viewing way up

 

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Jim Nichols Apsalar

Jim Nichols Apsalar
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Jim Nichols - VP Marketing - Apsalar

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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