JIM NICHOLS - HIS BLOG

Friday, May 11, 2012

Industry News for 05112012

MAJOR COMPANIES

Facebook launches app store

Facebook launches sponsored updates in NZ test

Bing adds social sidebar with deep FB integration in move to take on Google

START UPS

Viddy gets $30M round

Photo monetization company Stipple scores $5Mil

AGENCIES AND BRANDS

Spark wins Orbitz media account

Real Simple hits 100K Pinterest followers

RESEARCH

Q1 Retail eCommerce up 17%

SCUTTLE

How Scott Thompson explained BioGate

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Thursday, May 10, 2012

Ashton Needs a Date

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Humor Doesn't Get Any Geekier

Blowing on the cartridge tape sent me into laughter spasms...

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Industry Links for 05102012

MAJOR  COMPANIES

T Mobile and Metro PCS talk merger

New Apple data policies have advertisers scrambling


START UPS

Samsung buys mSpot

Analytics start-up MixPath nabs $10.25Mil

TapJoy launches Asian mobile game fund


AD AGENCIES AND BRANDS

Big Pepsico marketing reorg

Target talking to media shops


RESEARCH

eMarketer: eCommerce sales per user continue to rise


SCUTTLE

Carol Bartz reminds us that she DOES have a CS degree

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Wednesday, May 9, 2012

Industry Links for 05092012

LEADING COMPANIES

Report: AOL trying to sell its tech properties including Tech Crunch

AOL earnings hit estimates but Display revenue still weak

New marketing leadership for RIM

 

START UPS                

I guess I'll be moving Rovio to Major Companies Soon ;-) : 1 billion downloads for Angry Birds

Adapt.ly raises $10.5M Series B

Cool idea: Instacanvas launches global marketplace for Instagram prints              

Read about RankBoards, a Pinterest for opinions

 

AGENCIES AND BRANDS

Audi focuses on digital for "halo vehicles"

WOW! Coke's Polar Bowl Social TV campaign attracted 9 Million

Amex Open in creative review

 

RESEARCH           
eM: Brand interest in tablet and smartphone ads accelerating fast

 

SCUTTLE

Third Point Capital's Dan Loeb sends another letter demanding Scott Thompson's resignation from Yahoo

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Tuesday, May 8, 2012

Industry News for 05082012

MAJOR COMPANIES

Analysts bullish on FB IPO

Kindle Fire usage declines

 

START UPS

Why EverNote bought handwriting app Penultimate

Customer rewards platform Belly raises $10M

 

AGENCIES AND BRANDS

Inside Pepsi's identity crisis

Ogilvy leader says Twitter may become more valuable for brands than Facebook

 

RESEARCH

Nielsen: Smartphones hit 50% US

JiWire study: 37% of Cell Owners using Mobile Wallet services

 

SCUTTLE

Yahoo CEO apologizes to employees for resume lie…well sort of

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Monday, May 7, 2012

Industry Links for 05072012

Major Companies

Arianna Huffington Interview – Thought Provoking

Read Groupon CEO's letter on the future of the brand, written to calm employees and investors

Android apps not paying off for developers

Facebook acquires Glancee

Start Ups             

ROVIO publishes boffo revenue for 2011                       

Rich Relevance raises $20M

Agencies

See best ads from the CLIOs

Research

Latest Deloitte ecommerce update

Scuttle

Y! CEO Scott Thompson on resume lie: nothing to see here people, move along…

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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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