JIM NICHOLS - HIS BLOG

Thursday, August 23, 2012

Digital Marketing News for August 23, 2012

MAJOR COMPANIES

Citi attacks Nasdaq for mishandling FB IPO

FTC approves FB acquisition of Instagram

Portal ad partnership finds its legs

Check out StudioEdge, FB's new agency interface for educating creative teams

New logo for MSFT. Yawn.

START UPS

Social couponing site Reclip.it comes out of beta

Social gaming company to watch: Kixeye

AGENCIES AND BRANDS

Take that young'uns! Boomers the most important generation for business

TV Guide updates is social TV app

Agencies don't love Pinterest

Big budget and staff cuts at RIAA

RESEARCH

Nielsen: What makes for a truly innovative product

SCUTTLE

How much are VC backed start up C-levels allowed to make?

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Wednesday, August 22, 2012

Digital Marketing News for August 22, 2012 - IAC offers $300Mil for About.com

MAJOR COMPANIES

Jim Cramer calls our Peter Thiel's decision to unload FB stake

FB makes effort to standardize buying procedures

Layoffs at EA's PopCap

IAC offers $300Mil for About.com

Challenging quarter for Dell

YT launches skippable mobile ads

START UPS

Tagged scores $15Mil in growth capital financing

BrightTag acquires SiteTagger in bid for EU expansion

Best of Y Combinator's Spring event start ups

Gannett closes on Blinq Media

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Tuesday, August 21, 2012

Digital Marketing News for August 21, 2012 - Amazon launches Glacier Service

MAJOR COMPANIES

WIN 8 pricing announced

Amazon launches low cost cloud storage solution called Glacier

Peter Thiel has cashed out of 80% of his FB holding

Big fiscal miss at Best Buy

Big challenges ahead for BN

START UPS

Vicarious nabs $15Mil to build software that thinks like a human brain

High Gear Media adds commerce listings

InstallFree: First cloud based MS Office with no install or drivers

AGENCIES AND BRANDS

Reckitt social business to Syncapse

Big gains in holding company profitability

RESEARCH

Mobile text ads to hit $7.4B in 2017

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Monday, August 20, 2012

Digital Marketing News for August 20, 2012

MAJOR COMPANIES

Reports: Flickr a major focus for Mayer

Is Amazon the real threat to Google?

Judge rejects FB's Sponsored Stories Settlement

Best Buy names new CEO

FB bankers made $100Mil shorting the stock

FB below $19!

START UPS

Conde-Nast invests in Flite

CityGrid buys Yext's pay per call biz for $30Mil

AGENCIES AND BRANDS

Coke's Fuze getting major mktg push

All about HuffPost Live, a reimagining of the TV news network

Check out Axe's latest online effort – Fear No Susan Glenn

RESEARCH

Marketers using credit ratings to target ads

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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

This blog is my place to discuss digital marketing issues relevant to the world's largest brands. The opinions are mine or those of the guest writers, and don't necessarily reflect those of my employer.

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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