JIM NICHOLS - HIS BLOG

Thursday, October 27, 2011

Top Ad/Mktg/Tech Stories for 10/27/2011

Living Social kicking keester

4Info gets $14M in round led by Vulcan

Number of brand apps growing fast

Andreessen Horowitz gets $900M MORE

Sony buying Ericsson's mobile stake

Google refuses to take down police violence vids against OWS

eM: RTB spend climbing at 4X this year

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Wednesday, October 26, 2011

Top Ad/Mktg/Tech Stories for 10/26/2011

Encouraging signs for the mag biz on pads/tablets

Yin Woon Rani now President of UM North America

Groupon CEO tells investors they're cutting 10% of sellers

Launch of flagship Nokia phone the big test for Windows Phone

How cool is the Nokia Lumia?

Kellogg's chooses Weber Shandwick

Chart reveals size of Amazon's investment bets

Oh good lord. Ads on toll booths

Klout changes its scoring model

 

Lighter side: funny story from the new Jobs bio

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Tuesday, October 25, 2011

My first banner for me


You may  be aware that I applied for a slot at Twitter, to be Agency and Brand Advocate. Well, I let a few people know, and someone actually made me a banner ad to help get their attention. Thanks so much to Justin Loresco of iMedia! #hirejim is my  hashtag LOL.


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Top Ad/Mktg/Tech Stories for 10/25/2011

Bad Netflix earnings prompt big stock drop
More app downloads for Android than iOS
Zaarly gets $14.1M
Rumor: Zynga IPO coming before Turkey Day!
Interesting perspective on G+ metrics
Apple creating a TV?
FB beating TV in Day
Very promising mobile commerce stats!
WPP makes impt investment in China
Such a loss: AI leader John McCarthy passes
Not so good - Groupon's China JV: Rev: $2Mil Loss: $46Mi
FTC, Google settle privacy case related to Buzzl

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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

This blog is my place to discuss digital marketing issues relevant to the world's largest brands. The opinions are mine or those of the guest writers, and don't necessarily reflect those of my employer.

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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