JIM NICHOLS - HIS BLOG

Thursday, October 11, 2012

DIGITAL MARKETING NEWS FOR 10-11-2012

MAJOR COMPANIES
Softbank in talks to buy Sprint
Groupon shares tumble as eBay enters daily deals biz
Woz dings Apple
Groupon searching for an agency
START UPS
AppSurfer out to be the YT of apps
Personalized shopping site Frank and Oak gets $5Mil
BRANDS AND AGENCIES
Senator opens investigation into data brokers
ABC, SHO dominate social TV viewing/discussion
A Kindle clone for $13?
RESEARCH
Internet Ad Revenue up 14% in Q1

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Wednesday, October 10, 2012

DIGITAL MARKETING NEWS FOR 10-10-12

MAJOR COMPANIES
Office hits iOS an Android in Q1                      
FB battled SEC to keep mobile risks hidden before IPO
eBay pursues Pinterest style redesign
START UPS
VC majors get behind LendUp a payday loan start up.
Ridesharing app Sidecar raises $10Mil
MyEdu launches tools to help college students connect with employers
BRANDS AND AGENCIES
Brands likely to ignore IE do not track
Walmart testing same day delivery                                 
RESEARCH
Forrester estimates programmatic buying to hit $27B in 2017

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Tuesday, October 9, 2012

DIGITAL MARKETING NEWS FOR 10-9-2012

MAJOR COMPANIES
Rumors creating morale problem at Zynga
FB takes on Pinterest with Collections
FB “Want” button in test
Video interview: Carol Bartz
BRANDS AND AGENCIES
Pepsico 10: Where are they now?
Interbrand’s Best Global Brands 2012 is out
Oreo holds jump ball for Superbowl spot between Wieden and Draft FCB
Translation says it is the new model agency
RESEARCH
Forrester reduces online ad forecast


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Monday, October 8, 2012

DIGITAL MARKETING NEWS FOR OCT 8 2012

MAJOR COMPANIES
Rumors abound about the product vision for Facebook
Apple has ordered 10 Mil iPad Minis
House Intel Committee warns US tech companies NOT to work with Chinese Tech giants Huawei and ZTE
Consumers wary over online tracking
FB playing catchup in mobile
Dorsey’s role at Twitter reduced
START UPS
Pearl.com lands $25.7Mil Series B            
RESEARCH
Study shows buyers excited by but wary of RTB

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Jim Nichols Apsalar

Jim Nichols Apsalar
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Jim Nichols - VP Marketing - Apsalar

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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