JIM NICHOLS - HIS BLOG

Friday, June 29, 2012

Digital marketing news for June 29, 2012

MAJOR COMPANIES

Google has these products in its sights

It's official: Mobile Flash RIP

Ugly earnings at RIM

BB 10 delayed till Q1 2013

START UPS

SongPop: Check out the FB app that's growing like a weed!

Read about the early success of GoFundMe

AGENCIES AND BRANDS

A-B InBev purchase Grupo Modelo

IPG launches sports mktg shop

RESEARCH

Good deck: The state of Android

The State of Mobile Commerce

SCUTTLE

The lighter side: Durex intros condom/music pairings

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Thursday, June 28, 2012

Digital Marketing News for June 28, 2012

MAJOR COMPANIES
New gadgets from GOOG

Phillipp Humm resigns as CEO of T-Mobile USA

AOL buying back $400Mil in stock

START UPS

Rocket Fuel raises $50Mil

AGENCIES AND BRANDS

Omnicom eyeing LBi        

McDonalds scores viral hit with…food styling?

Looks like PHD is gonna win Unilever

RESEARCH

Ways brands use social to drive loyalty

SCUTTLE

Kindle rumors

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Wednesday, June 27, 2012

DIGITAL INDUSTRY NEWS FOR JUNE 27, 2012

MAJOR COMPANIES

Big GOOG announcements expected today at i/o developers conference

Apple wins big, scores injunction against sales of Samsung Tablet

Summary of yesterday's Zynga announcements

Hearst mags debut private ad exchange

START UPS

Spotify and Yahoo partner

AGENCIES AND BRANDS

Marketers love FB, but don't know if it works

Panera pulls SheKnows ads over click fraud

RESEARCH

Second screen viewing SOARS

SCUTTLE

JPM research report says FB IPO it orchestrated was overpriced

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Tuesday, June 26, 2012

Digital Industry News for June 26, 2012

MAJOR COMPANIES

Sheryl Sandberg joins FB Board of Directors

RIP FB's Find Friends Nearby

Orbitz uses analytics to determine MAC users spend 30% more, will therefore show them more expensive hotels

News Corp to split into two

Casale launches RTB platform

START UPS

Check out financial management offering  Walla.by

AGENCIES AND BRANDS

Sources: Amazon to launch new Kindle Fire 7/31

GEICO ad spend soars to $1B

Chrysler taking its cars on the road to employees and suppliers

RESEARCH

Which tech company spends the most on advertising

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Monday, June 25, 2012

Digital marketing news for 6/25/2012

MAJOR COMPANIES

How Apple's aluminum purchase spurred MSFT to make its own tablet

FB's new hookup feature is turning heads

Is RIM selling the handset biz?

Larry Page: Don't worry about my health

START UPS

Wired and NYer pull back on Flipboard

ShopInterest turns Pinterest into an online store

Cloze rates your digital connections

Opinsy and the opinion graph

AGENCIES AND BRANDS

AB eyes Modelo takeover
Online video supply tight, getting tighter as campaign season looms

100 leading advertisers boost spend this year, driven by digital
RESEARCH

Great May for retail sites

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Jim Nichols Apsalar

Jim Nichols Apsalar
Aw shucks!

Jim Nichols - VP Marketing - Apsalar

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STUDIES AND EGUIDES

A Collaborative Economy Cheat Sheet from Jim Nichols
A Christmas Letter to Marketers From Kris Kringle from Jim Nichols
Apsalar grow your travel apps final from Jim Nichols
The 7 must haves for a successful agency pitch from Jim Nichols
How to Fix Your Buyer Conversion Funnel: Research and Recommendations for App Marketers from Jim Nichols
9 Essential Traits of a Successful iPhone or Android App from Jim Nichols
5 Ways to Win Over a Traditional Marketer from Jim Nichols
Getting Started With Mobile Attribution and Measurement from Jim Nichols
Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols
What is Mobile Marketing Automation from Jim Nichols
What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols
What is SMS Marketing and Why Should You Care? from Jim Nichols
What is an Android Advertising ID? from Jim Nichols
What is an IDFA? from Jim Nichols
What is an Agency Trading Desk? from Jim Nichols
What is Mobile App Retargeting and Why Should You Care? from Jim Nichols
Cross-Device Consumers in America - 2015 from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
Take 5 What Exactly IS a DMP? from Jim Nichols
A Primer on Uniting PC and Mobile Data from Jim Nichols
How to Choose a DMP (Data Management Platform) from Jim Nichols
Mobile DMP: It's time to end mobile blindness across marketing from Jim Nichols
Half your-data-missing-wp from Jim Nichols
Four ways to improve dmps from Jim Nichols
App Measurement for mCommerce from Jim Nichols
Simplify Your Switch from Ad-X Attribution and Measurement from Jim Nichols

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