1. First, What's Driving Marketing in 2014 summarizes the results of a recent survey of digital marketing and advertising pros on what they expect to do with their marketing resources for the balance of 2014. It's worth a look. Download here. (No reg req)
The second is a fascinating study of the agency media planning and buying process. Learn important information about the media that planners consume regularly, the details of the RFP process, and who actually makes the media buying decision.Download here (No reg req)
The third is a major study of senior retailer marketers. The paper outlines their plans, attitudes and interests as 2014 unfolds. Download it by clicking here. (Reg req)
Hope you find them valuable!
