Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts
Tuesday, February 1, 2011
Wither Email?
From Comscore...Apparently Twitter, texting, and FB are having their effects. Check out the slide in email usage.
Monday, January 31, 2011
COD: Yinzcam delivers sports, squared
Thanks to ad:tech for publishing this first.
Sports is an entertainment category that we as marketers need to pay a lot of attention to,because it is really the only thing left in our culture that consistently draws large audiences. Certainly there is a great deal of innovation in the sector, like ESPN narrowcasting virtually any sport performance out there. And fantasy sports have become such a large business that they are impossible to ignore. Plus video games. Plus plus plus.
One of the most interesting innovations that I’ve seen in the sector is Yinzcam, a project of two Carnegie Mellon Profs and ten of their students. All of whom are Penguins fans, and that bit becomes important in a moment.
See, they had nosebleed seats, and were frustrated when legendarily full figured Pittsburghers blocked their view, or when they wanted to see things up close and personal. In hockey, being in the top deck really is a disadvantage by dint of both the smallness of a puck and the incredible speed by which it moves.
In fact, the NHL has always been challenged by how to make hockey viewing more popular because the speed of the puck means you have to keep the cameras pulled way back, Which means you can’t see what’s going on as well as you can with say, football or even basketball. As a result, hockey isn’t as popular as it might be if TV viewing were more engaging.
The Yinzcam team saw an opportunity to enhance the sports viewing experience by making available vastly more content in real time. So they partnered with the Penguins (hiss!) to create Yinzcam service. Yinzcam content combines additional camera angles, replays and other real time content with evergreen items like schedules and rosters, and makes it available to stadium goers via a special wifi connection. Using it, you can change the viewing feed and explore other content as it is happening on the ice.Want to see that goal at close range? Simply choose that camera angle. Want to watch the penalty box? Click that one. Want to know who player number 81 was in ‘08? Click the roster (it was Miroslav Satan, who clearly has one of the best hockey player names ever, and now plays for the Bruins.)
Check out the screens and how to here.
The platform can also incorporate sponsorship and ecommerce, which are added bonuses. And if you are in a skybox, the stadium provides touchscreen PCs with the same real-time content. It’s a tremendous enrichment to the in-stadium experience. Great for hockey. Great for the Penguins. Great for the sponsors.
I don’t know all of what Yinzcam is planning for the future. But I for one would love to be able to buy this kind of experience at home as well. The company is now expanding to support other teams. Which is great because they can wire the Flyers and be supporting the REAL hockey team in the Keystone State. Let’s go Flyers…da…da…da da da.
In short, I expect you’ll be seeing A LOT more from Yinzcam. Don’t hold being Penguin fans against them. What they lack in taste they clearly make up for in tech.
Sports is an entertainment category that we as marketers need to pay a lot of attention to,because it is really the only thing left in our culture that consistently draws large audiences. Certainly there is a great deal of innovation in the sector, like ESPN narrowcasting virtually any sport performance out there. And fantasy sports have become such a large business that they are impossible to ignore. Plus video games. Plus plus plus.
One of the most interesting innovations that I’ve seen in the sector is Yinzcam, a project of two Carnegie Mellon Profs and ten of their students. All of whom are Penguins fans, and that bit becomes important in a moment.
See, they had nosebleed seats, and were frustrated when legendarily full figured Pittsburghers blocked their view, or when they wanted to see things up close and personal. In hockey, being in the top deck really is a disadvantage by dint of both the smallness of a puck and the incredible speed by which it moves.
In fact, the NHL has always been challenged by how to make hockey viewing more popular because the speed of the puck means you have to keep the cameras pulled way back, Which means you can’t see what’s going on as well as you can with say, football or even basketball. As a result, hockey isn’t as popular as it might be if TV viewing were more engaging.
The Yinzcam team saw an opportunity to enhance the sports viewing experience by making available vastly more content in real time. So they partnered with the Penguins (hiss!) to create Yinzcam service. Yinzcam content combines additional camera angles, replays and other real time content with evergreen items like schedules and rosters, and makes it available to stadium goers via a special wifi connection. Using it, you can change the viewing feed and explore other content as it is happening on the ice.Want to see that goal at close range? Simply choose that camera angle. Want to watch the penalty box? Click that one. Want to know who player number 81 was in ‘08? Click the roster (it was Miroslav Satan, who clearly has one of the best hockey player names ever, and now plays for the Bruins.)
Check out the screens and how to here.
The platform can also incorporate sponsorship and ecommerce, which are added bonuses. And if you are in a skybox, the stadium provides touchscreen PCs with the same real-time content. It’s a tremendous enrichment to the in-stadium experience. Great for hockey. Great for the Penguins. Great for the sponsors.
I don’t know all of what Yinzcam is planning for the future. But I for one would love to be able to buy this kind of experience at home as well. The company is now expanding to support other teams. Which is great because they can wire the Flyers and be supporting the REAL hockey team in the Keystone State. Let’s go Flyers…da…da…da da da.
In short, I expect you’ll be seeing A LOT more from Yinzcam. Don’t hold being Penguin fans against them. What they lack in taste they clearly make up for in tech.
COD: Nearbuy Systems brings microlocation solutions to retail consumers
Thanks to ad:tech for publishing this first.
It’s always interesting to see technology applied to problems that have challenged industry for decades. Nearbuy Systems has just such an offering. Nearbuy for Stores offers retailers a way to provide microlocation services to consumers. There are four high level business use cases here:
Provide in-store maps and “turn by turn” directions to consumers looking for a particular item. The company offers data that indicate that “Where is it?” is the number one consumer question in store.
Providing virtual concierge services that help sales staff address customer needs at the location they express them
Promote and deliver location-triggered promotions – either retailer specific or brand-driven
Creating a differentiated virtual retail experience in store, to enhance the shopping experience and drive consumer loyalty
My first question when I ran across the company was…how can you really help me find Peter Pan Peanut Butter on the shelf? Getting me to a “general vicinity” doesn’t really help me enough. I need to know WHERE in Aisle 10 to be looking.
Oh me of little faith. Pshaw. According to the site, Nearbuy can direct a consumer to within three feet of a given item. That feels at least as accurate as most employees might be able to deliver me.
In addition to the primary benefits outlined above, shopper analytics can help inform retailer decisions about merchandising, shelf set and the like.
Nearbuy says its solution does not require the purchase of added infrastructure, which is a welcome claim for retailers who need to be very conscious of their costs. Further, the on-mobile-screen experience is fully brandable for greater consumer impact.
This company is a bit newer than most I have discussed so far. But they’ve begun to get some favorable press from tech pubs and retailer trades, including this quotation from Network Computing’s Lee H. Badman:
The back-end magic marries a given store’s wireless network and video security system, as well as customers’ smart phones, in a framework that could pay off for both shoppers and merchants alike.
For the customer, in-store maps and “go to” functionality mean never wondering where a given product is located. Need human help? Nearbuy’s Micro-Location gets an employee to you, wherever you are. Location-aware promotions can keep dollars in patrons’ wallets and ensure repeat business for those customers willing to use their smart phones interactively as they cruise the aisles.
The technology side of all this is well beyond me – it calls to my mind the Charlie Brown teacher voice. But the idea of providing these sorts of services in-store seems a fascinating way for retailers to improve consumer experience. I like it when technology makes lives simpler.
Nearbuy Systems also offers a microlocation system for warehouse management.
It’s always interesting to see technology applied to problems that have challenged industry for decades. Nearbuy Systems has just such an offering. Nearbuy for Stores offers retailers a way to provide microlocation services to consumers. There are four high level business use cases here:
Provide in-store maps and “turn by turn” directions to consumers looking for a particular item. The company offers data that indicate that “Where is it?” is the number one consumer question in store.
Providing virtual concierge services that help sales staff address customer needs at the location they express them
Promote and deliver location-triggered promotions – either retailer specific or brand-driven
Creating a differentiated virtual retail experience in store, to enhance the shopping experience and drive consumer loyalty
My first question when I ran across the company was…how can you really help me find Peter Pan Peanut Butter on the shelf? Getting me to a “general vicinity” doesn’t really help me enough. I need to know WHERE in Aisle 10 to be looking.
Oh me of little faith. Pshaw. According to the site, Nearbuy can direct a consumer to within three feet of a given item. That feels at least as accurate as most employees might be able to deliver me.
In addition to the primary benefits outlined above, shopper analytics can help inform retailer decisions about merchandising, shelf set and the like.
Nearbuy says its solution does not require the purchase of added infrastructure, which is a welcome claim for retailers who need to be very conscious of their costs. Further, the on-mobile-screen experience is fully brandable for greater consumer impact.
This company is a bit newer than most I have discussed so far. But they’ve begun to get some favorable press from tech pubs and retailer trades, including this quotation from Network Computing’s Lee H. Badman:
The back-end magic marries a given store’s wireless network and video security system, as well as customers’ smart phones, in a framework that could pay off for both shoppers and merchants alike.
For the customer, in-store maps and “go to” functionality mean never wondering where a given product is located. Need human help? Nearbuy’s Micro-Location gets an employee to you, wherever you are. Location-aware promotions can keep dollars in patrons’ wallets and ensure repeat business for those customers willing to use their smart phones interactively as they cruise the aisles.
The technology side of all this is well beyond me – it calls to my mind the Charlie Brown teacher voice. But the idea of providing these sorts of services in-store seems a fascinating way for retailers to improve consumer experience. I like it when technology makes lives simpler.
Nearbuy Systems also offers a microlocation system for warehouse management.
Wednesday, February 4, 2009
White Paper Wednesdays: Mobile's Future
Superb deck discussion what may happen to drive mobile between now and 2020. TrendsSpotting decks are always great and this one is no exception.
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
Wednesday, January 7, 2009
White Paper Wednesdays: Graham Brown’s 50 Youth Marketing Trends for 09
The two decks below, which constitute 2 halves of the promised 50 trends, are really marvelous views of the psyche of youth and its implications for marketing. From Graham Browne of MobileYouth.org. Read them and be moved.
Thanks for reading, and don't forget to write.
Monday, January 5, 2009
Digital Marketing Factoid of the Day: Accessing Soc Nets Via Mobile
From MediaPost: The proportion of U.S. mobile subscribers who access social networks on their cell phones nearly tripled to almost 10% over a year ago, according to a consumer study by The Kelsey Group and ConStat spotlighted Monday by eMarketer.
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