A comprehensive and entertaining intro to how people are meeting online, from Laurel Papworth at www.silkcharm.blogspot.com
Showing posts with label white paper. Show all posts
Showing posts with label white paper. Show all posts
Wednesday, February 25, 2009
White Paper Wednesdays: The Future of Advertising
A crispy deck from PHD on the principles of marketing in the future. By John V. Willshire, Head of Innovation at PHD.
White Paper Wednesdays: Sponsorship How Tos In a Down Economy
A wonderful bona fide white paper from Kim Skildum-Reid of Australia's Power Sponsorship about how to develop and execute sponsorship by being consumer and customer centered.
Find it here.
White Paper Wednesdays: Digital 2009
Wednesday, February 18, 2009
White Paper Wednesdays: Managing Brand Meaning
What a wonderful presentation on how a brand can effectively and proactively manage its meaning. From the Brand Master Class and Idris Mootee.
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
White Paper Wednesdays: WOM WOM WOM!
A real noggin enricher on the value of word of mouth marketing for a rough economic time. From Agent Wildfire.
White Paper Wednesdays: Guerilla Marketing Ideas
An absolute PLETHORA of marketing ideas is available in this deck from Jay Conrad Levinson.
Wednesday, February 4, 2009
White Paper Wednesdays: Marketing In A Recession
I really enjoyed this quick deck - full of good thinking and creative ways to turn the economic frown upside down. From www.marketingsavant.com
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
Wednesday, January 28, 2009
White Paper Wednesdays: TV Viewing Online
White Paper Wednesdays: VIdeo TIme Projections
White Paper Wednesdays; Chief Community Officer
A compelling case for the creation of a Chief Community Officer is made in this yellowpaper from DDB. Check it out. No reg required.
Thanks for reading, and don’t forget to write.
Thanks for reading, and don’t forget to write.
Wednesday, January 21, 2009
White Paper Wednesdays: Future Of Media In the Social Era
You can always count on a good deck from Forrester's Jeremiah Owyang and this little gem is no exception.
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
White Paper Wednesdays: Marketing Beyond Social Media
White Paper Wednesdays: Marketing With Online Video
Like it says on the tin...
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
White Paper Wednesdays: How To Advertise Today
A deck on how to advertise in our odd times:
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
Wednesday, January 14, 2009
White Paper Wednesdays: Social Media Marketing
Well, it's Mark Silva Wednesday, apparently. Here's another of Mark's decks, this one a comprehensive intro and "skate key" to the world of social media.
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
White Paper Wednesdays: What Ails The Economy
A great deck from Morgan Stanley about the state of the economy and the factors underlying that condition.
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
White Paper Wednesdays: Celebs in 2008/09
An interesting Summary of Forbes's assessment of the world of celebs in 2008/9. Not what you'd call terribly useful, but rather intriguing anywayz.
Thanks for reading, and don't forget to write.
Top 10 Celebrity Forbes Slideshare Net
View SlideShare presentation or Upload your own.
Thanks for reading, and don't forget to write.
White Paper Wednesdays: Facebook Marketing 101
Vidar Brekke, formerly of Linkstorm and now CEO of Social Intent, put together a short 'n sweet preso on Facebook Marketing 101 that is definitely worth a read.
Their company is interesting in that it is focused on integrating brands into the social media environment organically.
Thanks for reading, and don't forget to write.
Their company is interesting in that it is focused on integrating brands into the social media environment organically.
Thanks for reading, and don't forget to write.
White Paper Wednesdays: Consumer Half Truths
A lickety split deck that exposes some rash over simplifications about who and what consumers are and think. Read on, McDuff! From Sarvajeet Chandra.
Thanks for reading, and don't forget to write.
Half Truths About Customers used during Strategy Development. Exposed during Strategy Implementation
Thanks for reading, and don't forget to write.
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