A good white paper about managing brand reputation -- particularly "gripe sites" (you know the drill <<>>SUCKS.com) is available here. Made available by Fairwinds Consulting.
Thanks for reading, and don't forget to write.
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Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.