As we all know, while women now represent more than half of the adult Americans who use the web, they tend to be underserved in content. True there are excellent offerings like iVillage, LifetimeTV, and SoapNet, but having new voices and approaches is a welcome addition to the web, at least in my opinion.
I was intro’d to SheKnows.com by Erin Leavitt during one minute matchups, and was intrigued by what she had to say. Part of that is because she is a good pitcher, but part was about her perspective on their audience.
Too often I think female media properties are binary – either Midwest Mom or Urban Hipsterette. I liked the youthful edit of SheKnows about real issues and real women. It seems to offer a combination of breadth of relevance as well as an aspirational editorial environment that could appeal to lots of SF women as well.
New voices for women – especially positive and rich ones like SheKnow.com, are a welcome addition to our space in my book.
Thanks for reading, and don’t forget to write.
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