DVRs Creeping Up Toward 50% US

From Nielsen and the Center for Media Research comes this little tidbit about US DVR penetration, by race and by income.

NDS: Consumer Attitudes Toward DVRs

A new report by NDS shows that 81% of Americans that have a DVR say they could not live without it. I think that puts it somewhere between oxygen and water.

Here are the figures for the US and other countries:



The figures are higher in the US of course because we have TiVos.

According to the study, which surveyed 1000 persons in each country, the devices also improve our relationships!



Thanks TiVo Man!

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