ExpoTV.com: Let The Users Make The Infomercials

ExpoTV is a site that has to be seen to be believed. Yes, the stats on citizen reviews are amazing -- I have seen numbers in the 70%s for the percentage of people who seek out such comments online, and a stat from I cannot remember where that showed over 50% of people online had posted a review of something.

Enter ExpoTV, which combines the review with the video phenomenon. It's easier for me to show you than to tell you in this case:

See all Vacuums & Floor Care reviews at Expotv.com

How about that? Consumers shilling for products voluntarily. I selected the Swiffer because it is seemingly a rather mundane item, albeit with wonderful TV ads,





but the real action on the site is in areas like electronics, where expert voices compete with horse sense equipped consumers to help guide us toward better purchase decisions.

See all Television & Video reviews at Expotv

ExpoTV is available online obviously but also on an on demand basis. ExpoTV's Video On Demand Network is available through Comcast Cable, Time Warner Cable, Cox Communications, Charter Communications, Mediacom Communications, Insight Communications, Bright House Networks, VerizonFiOS, Bresnan Communications, Blue Ridge Communications, and PurDigital Media.

Reviews are also syndicated to AOL, Yahoo, YouTube, Google video, and Smarter. The marketing aspect of this appears to be in creating and sponsoring reviewers and sections of the site in support of your products. Here's a screen from P&G's Herbal Essences area.



They also have support for Gain on the site, so clealry this is an initiaive that P&G believes in.

Pretty cool idea and site. A great way for a variety of companies to get on board.