White Paper Wednesdays: "Email Marketing Goes Social"

A thought provoking white paper on combining email with social media is available here from SilverPop. I found it rather valuable and interesting -- a compelling take on getting more accountability in social and more reach from email.

They describe it as follows:

Now you can combine the targeting and metrics of email with the viral nature of social networking to create powerful, far-reaching campaigns.
Registration is required, but SilverPop is most definitely an outfit that does NOT SPAM.

Thanks for reading, and don't forget to write.