Tech Crunch 50: Popego: It's All About The Semantics

You probably have AT LEAST a half dozen accounts on social media and other types of sites online. Bookmarking, blogs, etc. etc. Collectively, all of these resources reflect the range and depth of your interests.

Popego helps you make sense of this morass of info we call the web. When you join, you give it access to the information in your social media accounts -- and it uses this and your list of connections to deduce your interests. They then offer this sort of slider thing that allows you to adjust the weighting of your interests so that a truly accurate picture is provided.

Here's their explanatory vid:



So there it is. The system then filters the myriad of content on the web and shows you the bits that match your interests. You can also download a widget that includes your various social media feeds -- your online ego. You can also examine the feeds and interests of other users, and natch, make new connections. If only meeting people in real life were this simple. ;-)

Now, with a system like this, you are consenting to have a great deal of info about you to be examined, parsed, and shared. The difference here is VALUE -- Popego is trying to provide real consumer value in exchange for that examination. It is the ultimate "opt-in" of personal info.

Making sense of the web is a very active space of late, and this tool offers a very viable solution to the problem. The system is still collating my interests as I write this, but based upon the demo and other profiles I saw, I think Popego is a definite contender in this burgeoning space.

Thanks for reading, and don't forget to write.