Monday, September 15, 2008

Tech Crunch 50: Bojam And The Wisdom of Musical Crowds



There's an adage about too many cooks spoiling the broth, but the web is disproving that idea every day. And Bojam is out to do the same in the music creation arena. The wisdom of the crowd is one of the guiding principles of 2.0, which puts this offering firmly in that auspicious category.

So what is it exactly? Well, Bojam is a service that helps people work individually and together to create better music. We all know that music hasn't simply been a business in which you just record something since about the time horns came off Victrolas. We all know that real artistic creativity is only possible with the tools and people that can bring out the best.

Which leaves an excellent opening for Bojam to take the wisdom of the masses and apply it to the rapidly evolving music industry.

Here's the text of the CrunchBase feature on them:

Bojam is an online music collaboration service connecting musicians by giving them a platform to mix, record, and collaborate to produce original or popular music. Musicians of all levels create or discover mixes to contribute to and connect with compatible musicians worldwide. They can use the Bojam Mixer to experience a song in its multi-track format, controlling individual instruments (eg muting or panning a track) and learning how to play a given part. Users record what they play and mix it with the song, then use advanced editing and sound effect tools to clean it up. Mass collaboration has been utilized in text (Wikipedia) and software (Firefox). Bojam does so with music, open-sourcing all aspects of the music creation process, including a wiki-style platform for adding song info, lyrics and instrument tabs. Bojam is open-source music and our goal is to revolutionize the music creation process by harnessing the skill, enthusiasm, and creativity of the music community.

Ya'll know that I am not really a musicphile, but I really really love this concept. By unleashing the creativity of people in a collaborative and easy to use environment, Bojam has the potential to transform the music biz.

A phenomenal idea -- one you should check out. Their site is rather Spartan at the moment, but let's all keep our eyes open for this game changer offering.

Thanks for reading, and don't forget to write.

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