A little while back I wrote a post about a company called Qoof, and I liked what I saw. Adgregate Markets is a similar offering that offers the additional feature of being fully transactional! Transactional widgets are by no means commonplace – usually when you make a click to buy in a widget, it spawns a browser window that shows a prepopulated shopping cart.
Their core intro product is a “ShopAd™ Widget. From their site:
ShopAdsTM Widget
Adgregate Markets' ShopAdsTM are an innovative advertising technology that enables customers to complete secure purchase transactions within Flash-based ad banners. With Adgregate Markets, transactions are made directly through the ad widget without needing to divert customers away from publishers' web sites.
But wait, I am getting ahead of myself. Adgregate Markets is platform that offers DR marketers the opportunity to create and field fully transactional widgets. These transactional widgets offer the advertiser the opportunity to feature standard or rich media content to showcase their wares, and then collect the particulars of a buyer right in the widget.
The units themselves are in IAB standard sizes so that simplifies the creative process.
One of the most intriguing claims is that these units can be fielded in virtually any ad network – this has got to be an intriguing play for virtually ANY DR marketer.
Here’s an example:
Another great feature is that bit in the lower right hand corner – the units are viral so that an “evangelist” can place them on their pages including social media. How cool is that?
Anyway, this is cool with a capital C. The idea of in widget transactions is truly a game changer.
Thanks for reading, and don’t forget to write.
will users purchase w/in a widget? this product is for the ill-illusioned vc's of the world. Do not try to change consumer behavior but rather adapt to the evolving environment.
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