Monday, July 2, 2012

Digital Mktg News for 07022012

MAJOR COMPANIES

MobileMe RIP

FB's new Want button a purchase intent data goldmine

FB sticking with NASDAQ

Yahoo's new content deals designed to "bring the cool"

IBM testing AR shopping app

Mastercard/T-Mobile Euro NFC payments partnership

START UPS

JumpTap closes $27.5Mil

Owner IQ gets $7.5Mil

UBER opens platform to non limos
Sony buys GAIKAI for $380 Mil

AGENCIES AND BRANDS

Havas closes Totality agency

RESEARCH

Blogs show powerful purchase influence on young readers

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