Thursday, July 19, 2012

Digital Marketing News for July 19, 2012 - Say Media lands $27Mil for growth

MAJOR COMPANIES

Bad earnings at Nokia

Good quarter for Verizon                  

$550Mil spent on WIN phone marketing so far – without a lot to show for it

Yahoo board believes Mayer can make it more competitive with FB, Google

START UPS

Say Media gets $27Mil

$5Mil in funding for Save for Later app Pocket

AGENCIES AND BRANDS

Forrester issues report concluding digital agencies need to become "value mediators"

Group M takes its ad growth forecast down to 5.1%

Dish, Group M in national addressable TV trials

RESEARCH

Mobile search to hit $15B in 2017

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