Nielsen Prism, the service with the ambitious goal of tracking the audiences and effectiveness of in store media, is dead, at least for the moment. The decision from Nielsen came down after Wal-Mart pulled out of the experiment. Find out more at Ad Age.
Thanks for reading, and don't forget to write.
No comments:
Post a Comment
Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.