Tuesday, January 27, 2009

Google, Can You Spare a Dime...

Well, the recession seems to be hitting Mountain View as it is everywhere else. Here;s a clip from the SF Chronicle:

Google recently started placing ads on its image search and finance properties, both of which were previously free of marketing messages. Tests on the news area are under way.

As it increases ad coverage, Google has also lifted restrictions on the kinds of ads that can appear. Over the past few months, beer, wine and hard alcohol ads have been allowed in the United States, along with gambling ads in the United Kingdom.


I suppose these moves shouldn't surprise us, but the sense that even Google is feeling pain should give us all some pause. When the ad vehicle widely believed to be the most effective in the US -- and perhaps the world -- can't get the numbers it wants, we are definitely in tough times.

Thanks for reading, and don't forget to write.

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