I love it when companies make defensive CSR efforts that fall flat. The people that bring us KFC, Pizza Hut, Long John Silvers, and Taco Bell have created one in Keep It Balanced, a new website dedicated to making people think they want us to make healthier food choices.
The same company that gave us:
Stuffed crust pizza, because there wasn't enough cheese on the pizza by itself. We needed more cheese and fat.Oh, and the stuffed crust meatlover's pizza, which serves up 480 calories, and 27 grams of fat per slice with its pepperoni goodness.
Several KFC ad campaigns designed to make us think that batter dipped and deep friend chicken was health or diet food.
Long John Silvers 2 pieces of fish and fries meal, with a medium Pepsi, logging in a whopping 1050 calories and 76% of your fat allowance.
Taco Bell, which has a surprising number of not horrifying options, but which, seemingly in compensation for this, is encouraging us to add FourthMeal eating occasions to our daily lives, at Midnight or so. I think the Surgeon General has been saying the same, right? "End your day with a Chalupa to avoid heart disease."
Hey, I know from experience that they offer tasty feeds, but the idea that they care about nutrition?
Here BTW, is one of their tips:
KFC Original Recipe is fine, as long as you skip the original recipe bit:
Consumers can create a variety of meals with lower fat content from KFC's U.S. menu by removing the skin and breading on KFC's Original Recipe® chicken breast (2g fat) and choosing two home-style sides, such as the 5.5 inch corn on the cob (1g fat), mashed potatoes and gravy (4.5g fat), green beans (0g fat) or BBQ Baked Beans (1.5g fat). Consumers can also select the Honey BBQ KFC® Snacker (3g fat) or the Honey BBQ Sandwich (4g fat), where available, with a side of long-grain rice (1g fat) and a side of green beans (0g fat).
Look, you sell fried chicken and pizzas. Embrace it. Stop trying to pretend that you are Pritikin approved!
Thanks for reading, and don't forget to write.
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