Problem is, in the current credit crunch, far fewer people are actualy eligible for credit, meaning that the profitability of this business has dropped. So much so that Amazon, its owner, no longer offers Bill Me Later as a payment option. Huh?
Ah, the joy of the "free market," brought to us in large part by Saint Phil Gramm.
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Photo Credit: Mike Licht, NotionsCapital.com
Bull Me Later weren't cheap, neither. As I recall, Amazon dropped $800 Mil on this acquisition -- yep, a service they no longer have the confidence to accept.
The times they are a strangin'.
Thanks for reading, and don't forget to write.
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