Yieldex: Info=Good. Actionable Info = Better!

One of the big problems facing every publisher is ensuring optimized monetization of banner ads.

Are we selling them for the most money?
Are we able to sell as much of our inventory direct versus through remnant networks? When we sell inventory through networks, can we capitalize on more of the targeting technologies to drive more revenue from our ad exposures, thereby capturing more of their real value?

Enter Yieldex. It's based upon the simple idea of more info=good. Actionable info=better. By automating tasks such as inventory analysis and a deep understanding of the intrinsic value of various ad impressions, this offering can really help overcome the info gap that makes ad ops so over the top challenging and frustrating.

Here's how they lay out the service:

A Growing Problem

Inventory management has been a challenge for online publishers since ad serving began in 1995, but excess inventory has largely hidden the problem. Now, however, publishers' growing use of advanced targeting (i.e. behavioral, demographic, etc.), particularly across a network of sites, is making the ad sales process increasingly complex and unwieldy, resulting in lower revenue efficiency.

Ad operations teams are struggling with inadequate tools to accurately forecast inventory and predict how ads will deliver, leaving premium inventory wasted on remnant networks. CFOs and sales chiefs are clamoring for better visibility into future revenue, inventory use, and lost opportunities.

The Yieldex Solution

Yieldex helps publishers get more revenue from their premium inventory, with three key tools:

Proposal Analysis
- Showcases high value inventory for sale
- Lets you sell sharper targeting - and higher CPMs
- Prevents campaign conflict and under-delivery
Delivery Planning
- Lets you sell guaranteed inventory at a premium
- Provides recommendations for optimal scheduling
Yield Index
- Helps you increase revenue from existing inventory

How cool is all that? A tool that turns the black box of inventory into a revenue-positive engine to drive greater profitability, whether you sell direct, via networks, or both!

Apparently this is a pretty darned sound solution -- they just won the Amazon AWS Start-up Challenge.

Check out their site and learn more. If what's in the box is even half as cool as what's on the label, you pubs are about to make mo' money!

BTW, their CEO has a really clever blog here. Company info with lots of other funny stuff as he chronicles being at the helm of a start-up in these dynamic times.

Thanks for reading, and don't forget to write.