Wednesday, December 3, 2008

Small Screens - Big Time Spent



I finally got around to reading the Sunday paper from 11/23 (oldest living's version of time shifting) and found some really interesting stats I decided to share. In the NY Times Magazine they quote data from Veronis Suhler Stevenson that indicates the amount of time the average person spends each year with the various video screens in his or her life. Check dis awt:

Cable/Sat TV: 973 Hours
Broadcast TV: 639
Online 189
Magazines 125
Video games 85
Home Video/DVD 61
Mobile 15
Box Office 12

Now, these data are from 2007, so natch the digitals are gonna be higher for this year.

Not good news for the movie biz. The Times's point about all this is that there will be a proliferation of video lengths, structures, and forms as a result. Can't argue there.

Thanks for reading, and don't forget to write.

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