Wednesday, December 3, 2008

DialPlus: Get All Of It (And I Mean ALL) By Mobile



Phone as hub of life. Many of you already use your phone like that. But if that's your goal, DialPlus thinks you need a lot more access to information and social media interactions. And that's exactly what DialPlus offers.

Here's how they describe their vision:

DialPlus changes the definition of a phone call.

DialPlus enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over. DialPlus makes it easy for users to engage in mobile social networking or to get information about a business they're speaking with, such as directions, menus and reviews.

For every phone number, DialPlus presents just the right information, mobile applications, web services and mobile search in a clean and intuitive interface to enhance the call.

A multitude of experiences can be created using the DialPlus platform. An enterprise or mobile CRM solution can be enabled by simply plugging that information in to the DialPlus platform. An Interactive Voice Response (IVR) system can become visual for callers using DialPlus. There are no limits to the types of information we can present right at the moment it is most critical in communication.


And here's their explanatory video.



Since ours is a visual world, having access to pages, videos, maps, photos, etc.etc. can really enhance communication in our ADD society.

Those that know me know that my use of cell phones is not cutting edge, but it is easy to see the inherent advantages of this type of service in enhancing communication and providing ideas and content to influence consumer choice. And quite frankly I think social media will actually be better by phone -- the value there is tremendous!

It's also easy to see how ad targeting through this platform holds of the promise of being extremely powerful. You have demos, context, behavior, and geography all rolled into one. In other words, you can lead the horse to water, feed him salt, gently nudge his head toward the pond surface, make the color of the water an inviting transparent blue, make it smell like sunshine and wildflowers -- heck, this thing even shoves its mouth into the aqua pura. If you can't sell stuff with all this, throw in your towel.

Thanks for reading, and don't forget to write.

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