Well, the people at Travel Ad Network (a C:SF client) have unveiled a nice innovation in advertising called Mapvertising. Partnering with Lat 49, which OLDMTA reviewed a few months ago, the new offering allows users to zoom and pan through maps in which geographically relevant ads appear. Here's some more info from Adotas:
“Lat49’s mapvertising gives us yet another way to provide value through the exclusive nature of our publisher relationships,” says Cree Lawson, TAN’s Founder & CEO. “We see this as a new performance product for our advertisers and a compelling revenue opportunity for our publishers that goes beyond the banner.”
I liked Lat 49 before they had TAN as a partner, but with TAN's market clout there is a big opportunity for them to rapidly grow and develop this style of DR advertising. With a reach of some 25 million, TAN can provide the massive footprint that will enable this offering to get instant popularity.
Buy it through your TAN rep.
Thanks for reading, and don't forget to write.
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