If you have read this blog for any length of time you know that paper dolls are not dead, they’ve just traded pulp for electrons. A few months ago I wrote about a site in the GoFish! Network called Cartoon Doll Emporium with a manically loyal user base and a variety of revenue streams.
Today I want to talk about Stardoll, a site that adds real celebs to the mix by offering users the opportunity to dress up and interact with virtual Mary Kates, Avril LaVignes, etc.
Here’s how they describe themselves:
Stardoll is a virtual paper doll community site for everyone who enjoys fashion, design and making friends. At Stardoll you can create your own MeDoll or choose from our ever growing collection of celebrity dolls and dress them up in our wide selection of fashions. Every celebrity doll has a wardrobe full of unique clothes and there are new dolls released every week. The membership is completely FREE and most of our members are girls between the ages of 7 and 17. Stardoll is one of few places on the Internet developed with an emphasis on girls' self-expression through fantasy and fashion play. Stardoll is a great place to spend time with friends and to meet other kids from all over the world. We are committed to Stardoll as an inspiring, safe and creative environment.
With a broad range of advertising and sponsorship models, this site may be just the thing for your brand if you are aiming at connecting at fashion forward girls 7-17.
Thanks for reading, and don’t forget to write.
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