Our Hollywood arbiter of excellent has outdone himself this week. Enjoy!
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The movie trailer. It’s why movie marketers spend so much money on television. In the hands of a skilled cutter, any film can be made to look like a masterpiece for two minutes. How many products can claim that people actually regularly seek out their ads? Yeah, yeah, Ax and Apple. But besides, them? Movies, folks, that’s who.
Maybe you already know that most trailers are not created by the film’s director. In fact, the film’s director typically doesn’t have any say in how the film will be depicted in a trailer. It’s the studios last safety valve, a way for them to maintain ultimate control over the success or failure of the film. Below are some of my favorite trailers of all time. There are ten of them. Watching them makes me want to open another browser tab and add everyone one of the films to my Netflix list. They get the job done. Regardless of how good a media plan is, or how smart one’s targeting may be, it’s the creative that really sells a film. Enjoy.
10. The Prestige. Who could resist the best magic trick of all time?
9. Sin City . The visual style and cuts between live and cartoon images seemed completely new when it came out.
8. A Clockwork Orange . Dark, cynical, crazed. Love it.
7. The Matrix. Makes you question the substance of the chair you’re sitting on.
6. Pink Flamingos. Republicans have used the ‘wedge’ technique pioneered by this trailer, to great effect.
5. Dark City . Stunningly creative and odd as all get out.
4. The Shining. Wicked. Guaranteed to make your skin crawl.
3. Alien. Space doesn’t get much more terrifying.
2. Fight Club. Taps into bourgeois anomie better than anyone.
1. Kill Bill. Seriously. Not the top movie of the bunch, but the pacing, music, and imagery are perfect. Like blood dripping on an orchid with The Super Suckers playing.
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