As you know I love the LVIMA group, the Las Vegas Interactive Marketing Association. Chairman Shawn Rorick is always making things happen there. And today is the day for their widely anticipated Mobile Madness event. Here's the promo video.
Here's the tasty sell copy:
Mobile Marketing has become the biggest buzz phrase since "social media". Merely the mention of it at any given marketing meeting causes everyone's ears to perk up as most are still looking for the perfect strategy that compliments their business. Asia is years ahead of us in their usage of mobile technologies, but given the network pricing wars and the exponential speed of technological adaptation, it will only be a few "bars" before cell phones are the equivalent of laptop computers.
But how do we prepare for this approaching new world? What steps can we take for our business now that will secure our marketing presence for the future? Plus, how do we track conversions to satisfy the DR demands placed on us?
Fear not, the answers await you at "Mobile Madness"! We have a fantastic speaker lineup which will make this a VERY interesting evening full of inspiration and information that may just change the way you budget for next year!
You will learn:
Effective strategies for mobile acquisition
How Proximity Marketing and BlueCasting works
What to look for in a platform service provider
How to advertise effectively within mobile networks
How mobile marketing can fit your marketing mix
WAP sites
... and much Much more!
Join us for this special event with the standard array of cocktails and appetizers to make it complete. With an exciting venue and the hottest topic of 2008, how can you go wrong?
NOTE: Contrary to our standard dates, this is a Monday event on October 6th. The KA theater is located inside MGM Grand. With most of us in the middle of our 2009 budgeting, chances are this evening out is just what the doctor ordered!
The speakers are quite intriguing as well:
David Wachs, Founder and President, CellIt
Eric Eller, SVP, Millenial Marketing
Michel Perhaes, Assistant VP of Advertising, MGM Grand
Tony Ashfari, Founder and CEO of BlueLink
Get yer arse there if you are in the land of Blackjack on Monday! Head over to LVIMA.com for maps and details. And tell Shawn I sent ya!
Thanks for reading, and don't forget to write.
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