It seems as if many retailers, especially big box outfits, are very concerned about consumer feedback. As a TV DVD junkie, I am handed a customer service survey at Best Buy almost every week, that promises me a chance at a shopping spree if I call a number or go online and tell them about my shopping experience.
I don't know what sort of response rate they get, but whatever it is, I appreciate the effort to at least solicit consumer opinion.
But any survey that requires consumers to do something at home after their purchase is going to have a limited response group. Not to say that the opinions of that group have no value, but surely compliance would be higher if they made it easier to state your opinion.
Enter Frogmetrics, a service that combines easy to use survey collection HARDWARE at point of sale to solicit a broader sample.
The center of the Frogmetrics system is a handheld surveying device.
To try the demo, click here.
As i understand it, the consumer is handed the device and asked to answer just a few questions. According to their site, compliance is typically at least 70%. That's good stuff.
But the solution is about more than just the device. The connection is secure and wireless, and results are in real time. To provide this real time feedback, Frogmetrics offers a good analytics package that can provide useful info to every person in an organization.
That last bit is frankly the part I like most about this offering. Too often, consumer research is held at arms length from the people closest to the consumer. As a platform that helps get the whole organization closer to understand what consumers really think, this is a big step forward for the usefulness of consumer response.
They also get the award for the best logo I have seen in months.
Thanks for reading, and don't forget to write.
Thanks for the kind words, Jim. I'm glad you like our product. :)
ReplyDeleteScott