TechCrunch reported on Tuesday that a service called Twittads has debuted that helps people using Twitter and have followings monetize those Twit follwers with graphical ads.
It works like this: Twitterers publish info about their followings and content as well as how much they want to display an ad for a given duration of time. Advertisers peruse the openings and select Twits to stick ads on. The Twit reviews the ad, determines if she finds it acceptable, and then begins running the ad on their posts.
The ad duration is set by the Twit: 1 day, 7 days, 15 days, 30 days, or 90 days. They then receive the amount of money that the advertiser has agreed to pay. 5% of the take goes to Twittads.
There is no company info on the site so I did a WhoIs. It is registered to a fellow in Iowa who is listed on LinkedIn as a Commodity Trading Advisor. Well, viewed in that context it might be a money maker for him. I cannot imagine that 5% of the niche of a niche of an ad segment would support a team of 60 in the Valley, but in this case it doesn't have to, does it?
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