ReadWriteWeb is reporting that Google is adding a video application to its fast growing Google Apps line. The application appears to borrow a great deal from the YouTube platform, which makes a lot of sense and may offer a great way to finally monetize that ginormous purchase.
What's most interesting here to me is that this is clearly aimed at the enterprise market. Google offerings have traditionally offered a good alternative for Mom and Pops and perhaps medium sized businesses, while Redmond continued to have a strong lock on enterprise. But those days may be numbered as this adds important functionality to its already popular apps suite.
So...you might ask, why would an enterprise need video for internal consumption? Well, need is a matter of interpretation, and ReadWriteWeb says this is intended for company presentations, team sharing, and the like.
Is there nothing that Google won't offer?
Perhaps not, but while I think this offering is a good idea, I have to think that at some point Google's priorities will be so broad that the company will lose focus and leadership in some sectors. Companies do not grow and win forever. Witness:
Swift meats was the largest company at the end of the 19th century. It is now a division of a Brazilian meatpacker.
ToysRUs was widely expected to have near monopoly on toys ad inifinitum. Now they struggle against WalMart and Target.
AOL...well you get the picture.
In a world as wild as the web, one cannot stay on top forever.
Thanks for reading, and don't forget to write.
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