Monday, September 8, 2008

Boomers AntiSocial? Third Age/JWT Boom Study Says Yes

A study released about a month ago by Third Age and JWT Boom shows that Boomers have been fairly reluctant to embrace digital media like social networks and blogging. How reluctant? Well, the data show that while boomers heavily use ofther media, they are significantly underdeveloped in these social platforms.

Web Based Activity % Using
Health/Wellness Info 97%
Email 96%
Product Research 88%
Shop Online 78%
Visit Soc Nets 22%

The study also showed that most Boomers have little or no interest in blogging. But the exception proves the rule, I say as I adjust the tennis balls on my walker.

Thanks for reading, and don't forget to write.

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