So, just when MSFT launches its new compaign, which I reviewed yesterday, Mac is out there doing amazing new ads online. Amazing. Check this out -- a video of their NYT ad unit last week. Remarkable:
I like the new camapign for MSFT, but it seems pretty clear to me that Mac ain't gonna roll over. It's easier, after all to reinforce a positioning than to create a new one.
Thanks for reading, and don't forget to write.
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