That famous Woody Allen movie comes to mind when I think about A Small World, a highly exclusive social net for rich folks:
"I'd never join a club that would have me as a member."
A Small World is an invitation only social net that really and truly is closed to the great unwashed like me. That sounded like a shot, but I don't mean it that way. A Small World has a niche, I'm just not relevant to that niche.
But I think it's worthy of our attention because they have apparently attracted a variety of very exclusive advertisers and sponsors including (according to this article in the Wapo) Burberry, Cartier, Land Rover, and Remy Martin. WaPo reports that Remy threw a party for the members and served $1800 a bottle hooch. That IS a special audience, and one I don't belong in.
So A Small World is relevant both as proof that niche social can attract big spending marketers in ways that FB and MySpace are struggling to do. And if you are a marketer of this sort of high end good, it's probably a place for you to crack.
I bet it's pretty in there as well. But I'll never know (sniff...) ;-)
Thanks for reading, and don't forget to write.
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