Niche Social Networks Post 2: Moli

So the first niche social network I'd like to point out is Moli, a community that allows users to create multiple profiles for business, personal, and family life. You can control the profiles from one place and determine who sees which and what they see on each.

So, frinstance, if you HAVE to show your friends your drunk self with a lampshade on your head, but would prefer that your interviewer at Goldman Sachs not see the same snap, you just parse out the content to the appropriate profile(s), and classify them as public, private, or hidden.

I learned about Moli from this post by Jason Lee Miller on WebProNews. It intrigued me because of this tiny sentence...

I'm part of the Moli target market: 30-something, upwardly mobile, not interested in throwing imaginary food at my digital friends.

As someone who generally eschews vampires and virtual cream pies, this was music to my ears. I am not in my 30s, but there you go. ;-)

The earth shatterer feature is the ability to create a compact online store on your profile and make money from your way cool profile. Wait, that's wrong. Make money on your tasteful, adult person's profile. The store costs you $4, works with PayPal, and they DON'T take a cut of your sales.



They can afford not to take a cut because they have a number of business models. You pay for multiple profiles and a few other features.

Profiles look very nice, which is my personal beef with Rupert's place. Have a look at a sample profile featured on the day I was checking out the site.



So how's traffic? Growing nicely. Not huge, but the curve is pointed in decidedly the right direction.



It's an intriguing model, and their success in the revenue game will be important given the monetization troubles of the big guys.

Thanks for reading, and don't forget to write.