So those who live in SF are being treated to what may be the largest collection of rainbow flags, owing to the Gay Pride Weekend that falls on Saturday and Sunday of this week. They hang from every lamppost as our city struggles to remain the vortex of gay life in an America where happily gayness is gaining delightful cultural indifference (by which I mean, increasing millions don't give a goddamn one way or t'other, which in my opinion is how it should be) in many places around the country.
What does that have to do with digital marketing? Well, consider the following stat, lifted from a post at GayMarketNews, a fascinating marketing blog that comes out (pun DEFINITELY intended) daily from Ian Johnson, CEO of Out Now Consulting.
Out Now is UK based, but these data are for 'Merica.
The total buying power of the U.S. gay, lesbian, bisexual and transgender (GLBT) adult population in 2008 is projected to be USD$712 billion. Witeck-Combs worked on the research with Packaged Facts. That 2008 projection is up from USD$690 billion, one year before.
Billion with a B, people.
Many marketers are paying increasing attention to this buying power, because in America money talks.
It's something to think about as you develop marketing plans.
Thanks for reading, and don't forget to write.
That was a much appreciated hat tip to our Gay Market News site, for which we thank you very much.
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