A very cool new app from Svedka Vodka, courtesy of Black Bag Advertising and Real Time Matrix. What I like about this concept is that the brand is using existing consumer interests and existing web content to create a richer sense of the political/social brand image they are creating for the year. Why make your own content when the best content is already out there ready to be shared and linked to your brand.
Innovation in brand development is something we as an industry should
reward. So grab a fembot, but it on your iGoogle or whatnot, and spread the word. Oh, and you need a daily fix of The Onion and Perez. ;-)
Thanks for reading, and don't forget to write.
No comments:
Post a Comment
Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.